The people around you will follow your next chapter when their incentives are aligned with yourS​​​
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That requires someone who will say the true thing, not the comfortable one.
Even icons like Steve Jobs and Phil Knight had a trusted counterweight — not a cheerleader, but a truth teller who'd been in the arena, built movements, and could see what others couldn't.
I serve that role for a small number of founders, wealth creators, athletes, artists, and public figures when it matters most.
My clients don't bring me in to play it safe. They bring me in to see what they can't, say what others won't, and get clear on who they are now — what only they can do, and how that makes it better for everyone in their world. That's how you write the next chapter. That's what I deliver.
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“I gave up two opportunities to see POTUS to keep my regular time with Perry.”
– Ezinne Uzo-Okoro, White House Office of Science and Technology Policy
“Talking to Perry is like seeing into my future.”
– Luca Alvarez Molteni, 3X Michelin Star Chef​
About Me
I see the best version of you — what only you can do — and what it takes to make that your next chapter.
I built the largest snowboard brand in Canada. Saved lives in Costa Rica. Produced radio, film, and television. Wrote the book on creating a better life in business. I surf, fly off mountains, and jump around with my guitar in front of people.
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Sixteen years ago, I began working with elite leaders at inflection points — the moments when the old story stops fitting, and the next chapter isn't real yet. What started as coaching became something more specific: a rigorous, confidential process for helping exceptional people get clear on who they are now, align the people they need, and write the chapter they were actually built for.
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I work with a small roster. I'm usually introduced through former clients, family offices, and lead advisors. If you're at the right moment, you'll know.
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For family enterprise and UHNW advisory work: transitiontrap.com
