Cornerman to Founders and CEOs
transitions get planned People don't
Some feel it when a role ends. Others when a new role begins, one that's bigger than the identity they've built so far. Either way, the story that carried you no longer fits. And the people around you are still aligned to the old you.
That's when I'm called in.
My clients don't bring me in to play it safe. They bring me in to see what they can't, say what others won't, and get clear on who they are now, what only they can do, and how that makes it better for everyone in their world. They keep me around because these moments keep happenening.
You have what it takes. The work is making sure everyone around you believes it.
“I gave up two opportunities to see POTUS to keep my regular time with Perry.”
– Ezinne Uzo-Okoro, White House Office of Science and Technology Policy
“Talking to Perry is like seeing into my future.”
– Luca Alvarez Molteni, 3X Michelin Star Chef
WHO CALLS ME
A leader who knows exactly what to do and still isn’t doing it.
A CEO stuck on a company decision because the life decision under it isn’t made.
A leader carrying more than anyone around them can help hold.
A founder after an exit, or approaching one, who doesn’t know who they are without the company.
A next-gen leader stepping into a family enterprise they didn’t fully choose.
About Me
I'm a cornerman for exceptional people. My job is to understand how and why they're at their best, find the words for it, and make it how they live.
I built the largest snowboard brand in Canada. Saved lives in Costa Rica. Produced radio, film, and television. Wrote the book on creating a better life in business. I surf, fly off mountains, and jump around with my guitar in front of people.
Sixteen years ago, I began working with leaders when their old story no longer fit, and the next chapter wasn't real yet. What started as coaching became something more specific: a rigorous, confidential process that gets exceptional people clear on who they are now and aligns the people they need. Then I stay in their corner while they write the next chapter they were actually built for.
I work with a small number of founders, family enterprise leaders, and people who change the world. I'm usually introduced through former clients, family offices, and lead advisors. If you're at that moment, or have someone you'd walk on glass for, let's talk.
For family enterprise and UHNW advisory work, see: transitiontrap.com
