Central Counties

New York has the Hamptons. Montreal has the Eastern Townships. In Toronto everyone knows there’s the City and Up North, but what’s in-between?

Central CountiesRecently my team was asked by the local Ontario Regional Tourism Organization to propose an effective way to attract residents of the Greater Toronto Area to the many diverse rural and urban attractions in the immediate regions of York, The Hills of Headwaters and Durham to the north, northwest and northeast of the city.

Central Counties‘ launched this week. An umbrella brand and identity that effectively allows the amalgamated regions to promote tourism across the board, the Central Counties are just minutes from the city making a getaway proposition as accessible as it is attractive.

A million getaways are closer than you think!